Building a solid business is not about doing “all the things.” It’s about doing a few things simply and doing them well. Take marketing, for example. We try a little of this, we add in a little of that – we complicate our brand and confuse our customers when we add-to rather than keep our message simple and our marketing plan precise. A little bit of everything is a lot of nothing at all. This concept can be applied throughout any element of our businesses. Identify your customer, identify your message, and then build simply – with one clear vision.

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