March 2024 Marketing Trends with Stef Moxnes
Mar 01, 2024
First Impressions Create a Lasting Impact
by Stef Moxnes
One thing online store owners forget to recognize is that their website is actually their virtual storefront, and first impressions can create a lasting impact.
We all know that feeling when you walk into a retail store and things look disorganized, cluttered, and unwelcoming. We immediately want to turn around and walk out.
Believe it or not, a poorly designed website can have the same effect. If your site looks unprofessional or is hard to navigate, customers are likely to click away before they even see your products, let alone ever reach the checkout page.
In the competitive world of online retail, a well-optimized website is essential for success.
Give yourself a site audit and put yourself in your customer's shoes:
- Does your homepage give off the right vibe?
- Is your site easy to navigate and find what you need?
- Can customers easily reach the checkout?
- Do you showcase reviews to build trust?
If you're unsure about the answer to any of these questions, maybe it's time to spruce up your website for a more profitable 2024.